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case studies log

Building the Bridges of
Process Improvement!

  GlaxoSmithKline Inc.
Toronto, Ontario, Canada

CLIENT CHALLENGE
GlaxoSmithKline (Glaxo Wellcome, at the time) came to us to find a better way to teach their process improvement methodology to employees (individual learners and intact teams). Their current training program was thorough but didn't motivate or teach at a deep personal level. They felt that something more was required to really leverage the talents of their employees in the company's large commitment to process improvement. They also required a program that was custom designed so that their own process improvement approach could be fully leveraged and taught. The learning outcomes would need to be focused on the practical tools for process improvement so that they could be used immediately in process teams and projects.

CREATIVE RANGE
We were given a broad creative range on this project and so chose to create a theme for the learning program that was outside participants’ normal business but still represented an organization that had process measures and other tools that could easily be related to.

We did extensive research into the process methodologies at a number of companies including those taught at GlaxoSmithKline. We interviewed a broad cross section of employees at the company and began to form a picture of how process improvement was viewed, how the tools of process improvement were used and not used, and how to find the path of greatest impact and least resistance.

e! SOLUTION…
BridgeTown:
Building the Bridges of Process Improvement

BridgeTown is a very engaging, three-day process improvement simulation and workshop. BridgeTown provides participants with the specific and practical tools to continually improve their business processes. Teams compete to win the bridge building contract with the Mayor of BridgeTown. Each team builds three bridges over the course of the highly engaging and information packed agenda. In the process of executing the contract, they improve their processes with incredible results: substantially improved quality and safety measures, completion times that are decreased by 90%, and financial reductions up to 50%. Real teams complete the program with a plan to use the tools within their work areas, and with the support of Process Improvement Facilitators to design follow-up programs for monitoring the teams’ results. Individuals complete the program equipped and inspired to contribute to improving processes and their company’s results!

LEARNING OUTCOMES

  • understanding Process Improvement (PI) & its various approaches;
  • appreciating how PI contributes to achieving the organization's strategy;
  • comprehending how processes are being improved within the organization to increase effectiveness and efficiency;
  • knowing how to identify process customers and understand their requirements;
  • being able to apply PI concepts, tools and methods;
  • being able to apply team skills within their work teams;
  • creating a plan for applying PI back 'on the job'.

RESULTS
GlaxoSmithKline has called BridgeTown one of the most effective programs in their company. Years later, they are still using the program and have documented the exceptional results that their process teams have generated over the years. These time and cost savings now are documented to be in the millions of dollars and BridgeTown has played its key training part in that process. When the company subsequently evolved its process tools and process teaching, they rehired exper!ence it inc. to redesign the simulation to fit this new reality and continued to use the simulation.

THANKS
This powerful learning program would never have been developed were it not for the belief of Susan Dennison and Mark Towers. Their continued efforts, ideas and insights made BridgeTown come to life. Several years later, in the spirit of the simulation's learning outcomes, we revisited BridgeTown, improving and tailoring it to the company's new process systems. At that time, Tammy Purdy joined in to make something magical happen inside the world of the new BridgeTown. Tammy's energy and commitment made this already successful product even better and more tightly aligned with the company’s new direction.


The skills, knowledge and teamwork generated by BridgeTown had instant and long-term transference to Glaxo’s business processes. Employees were enthused and prepared to initiate and work on process improvement projects.

Tammy Purdy
Process Improvement Associate
Glaxo Canada

 

 

 

 

 

 

 

 

 


The simulation was excellent. It was, in a way, reality in the sense that this is how it happens out in the real world. It demonstrated teamwork and most importantly that, if you have people working together for a common goal, you can move mountains.

Bridgetown Participant
GlaxoSmithKline
Toronto, Ontario