The demand for training services in China has been growing rapidly. In its latest direction, China would like to reshape its industry structure and build a knowledge-based economy, with quality human resources being the key to future success. Firms have to upgrade their workforce to stay competitive amidst the very rapidly changing business landscape. One of the biggest challenges is the shortage of talent and skilled labour. While many companies operating in China have been competing for foreign talent to fill the gap, more companies are starting to realize the value of training their own people.

e! has had the privilege of working with many multinational customers who rolled out our programs globally, including in China. This provided us with the opportunity to work directly with Chinese managers to understand their needs and inspirations firsthand. The seed for creating exceptionally memorable, action-learning, experiential programs to China was sown.

e! works with a global network of partners to facilitate engaging experiences on six continents, in ten languages. NextImpact Inc. has been our long-term partner for the Asia region. Serendipitously, they came to us in the fall of 2005 with great enthusiasm to pursue a vision similar to ours and they have become the champion of our China strategy since then. NextImpact has worked hard to establish an in-country presence that shares our high standard of competence, integrity and passion for helping our clients to make a difference.

Dunn & Bradstreet HK (D&B) has become our partner for the China market. D&B's reputation as a trusted source of commercial insight is unparalleled.

http://www.dnbasia.com/hk/english/services/education/

For over 20 years, D&B Business Education Solutions have been serving the business community in Greater China with innovative, high-quality business training programs. These solutions have helped businesses create and improve their competitive edge and facilitated thousands of regional executives to excel, grow and succeed. D&B believes strongly that employee performance directly impacts business success and is always searching for innovative solutions to improve staff performance. Applying this philosophy over the years has made D&B Business Education Solutions one of the top training solutions providers in Hong Kong.

After evaluating experience it! products themselves and testing them in a customer focus group, D&B was convinced of the significant benefits an emotionally engaging experience can bring to training effectiveness. NextImpact worked diligently with D&B to adapt course contents to the Chinese market and prepare marketing materials. D&B began rolling out programs in the fall of 2006 and have run several sessions in Hong Kong and Singapore, with more planned for the future. D&B has selected some of their most experienced trainers for the exper!ence it train-the-trainer program. A team of certified e! trainers is now ready to align hearts and minds for our Chinese customers.