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    Maxx Performance
Entertainment Inc.

 

 

 

 

 

 

 

Participant Feedback:
We have had an overwhelming amount of positive feedback from the now thousands that have now experienced The Maxx business simulation. If you would like to read their comments click more.

 

Managing for Shareholder Value Meets Emotional Intelligence

The Maxx Simulation has received the highest longitudinal rating of any training program in the history of The Bank of Montreal’s acclaimed Institute for Learning.

The Maxx is a deep-drill business simulation that immerses leaders in a fictional company, Maxx Entertainment Inc. Participants struggle with information overload, urgent deadlines, tough decisions and crises. The simulation requires leaders to integrate their approach to employees, customers and shareholders.

LEARNING OUTCOMES
The MAXX offers participants a unique and engaging opportunity to
build skills and knowledge in:

  • Creating shareholder value (VBM)
  • Learning to manage yourself and your emotions (based on Goleman's EI model)
  • Leadership Development
  • Strategic Thinking and Planning
  • Leveraging employees' talents and building commitment
  • Increasing profitability
  • Motivating and retaining employees
  • Developing enterprise-wide initiatives and strategies that outperform the competition


    In my opinion, the MAXX was an ideal learning environment that facilitated the greatest amount of applicable learning that I have experienced to date. It allowed the participants to experience first hand the long and the short of Value Based Management, the decision-making process behind it, and the effect of those decisions on the parties involved…. exhausting yet exhilarating!

ISSUES TO BE COVERED

Employee Issues
  • People management issues impact customers and shareholders and are clearly as important as financial and tactical ones.
  • War for Talent: participants are challenged to create environments that attract and retain top talent - where 'Getting it Right with People' matters.
  • Sharing information and creating an enterprise-wide strategic intent is critical to performance.

Customer Issues

  • Customer needs grow more sophisticated, fragmented and nuanced over the three simulated years. Participants have to grow closer to these customers and respond quickly to their changing needs.
  • Not all customers are created equal. Ensuring that the right customer group is being serviced with the right product, through the right distribution channel will force tough strategic choices at all levels of the organization.

Shareholder Issues

  • Maximizing shareholder value is a constant and challenging imperative throughout the experience.
  • Stock prices for the competing teams are affected by the company's financial performance and by the analyst's review of the leader's strategy.
  • It is not enough to do the 'least possible'. Appropriate risk must be taken to become number one in the simulated marketplace.
    Failure to execute strategy results in diminished market share.